RESOURCES

It’s November, so you know what that means…it’s time to plan your professional holiday card mailing. Embracing the retail industry’s “holiday creep” approach, I believe it’s never too early to start planning for the holidays.

Holiday cards are an effective way to acknowledge, thank, and stay top-of-mind with your clients, referral sources, and other professional contacts. To make the most of them, follow these simple tips:

1. Make Your List & Check It Twice – Think expansively to develop a list of your contacts and confirm you have their most up-to-date mailing information. Make sure to be thoughtful and culturally sensitive.
2. Stay True To Your Brand – Apart from ensuring you are not being “salesy” or making a religious faux pas, don’t overthink the card design. Pick something that feels authentic to you and your practice.
3. Go Early Or Late – It’s best to deliver your cards in the first week of December, before the onslaught. Otherwise, select a card that’s appropriate to send in January.
4. Personalize Everything – A brief, handwritten note shows you care and will stand out among the stack of cards.

I hope this helps mitigate your holiday stress. Happy (early) everything!

About the Author

A trusted strategist to business and law firm leaders and President of Mountaintop Consulting, Precious Williams Owodunni advises, coaches, and trains emerging and senior leaders. A licensed attorney and former investment banker with Goldman, Sachs & Co., Precious is a frequent speaker on business development, personal branding, entrepreneurship, strategic career management, and leadership. Learn more about Precious here.